6 Killer Ways to Rock Your Next Trade Show Exhibit

Putting together a trade show exhibit may feel like a daunting task, but with a little preparation and planning, you’re sure to be a trade show rockstar.

Here’s a handy list of 6 killer ways to rock your next exhibit.

Familiarize yourself with the trade show environment

You’ll need to know the size of the booth and what all is included in your order. Work with your trade show service provider to answer the following questions:

  1. What’s the height of the booth?
  2. What does the back of the booth look like? Is there a curtain or a foundational wall? Is it pipe and drape?
  3. Will services like labor, electricity, and carpeting be provided or will you have to supply your own?
  4. Where can you order tables and chairs?
  5. What address do you need to ship your display and how long do you have to get it there?
  6. How and when do you need to ship your display back to your office? Is there a UPS store on-site or nearby?

Get the list of attendees and send them a pre-show mailer.

Spread the word that you’re going to be exhibiting at the trade show and give people an incentive to visit you at your booth (rather than counting on them to seek you out on their own). At 5.0%, oversized postcards have the greatest response rates and are perfect for cutting through the clutter of all of the other pre-show mailers attendees will receive.

Trade Show Booth

Buffalo Wire Works exhibited at MinExpo 2016 with a 20′ backdrop display. Click to enlarge image.

Refresh your trade show booth display.

We’ll work with you on the design and format of your banners, backdrops, tabletop displays, and more. Size doesn’t matter to us – check out this 20’ display we printed for Buffalo Wire Works for their exhibit at MinExpo 2016, the world’s largest mining show.

Order tchotchke items branded with your company logo: pens, small notepads, ear buds, sunglasses, water glasses… the possibilities are endless! Give these out alongside any informative brochures, rack cards, and line cards you offer, and remember to be creative – you want people to remember you and your message long after the show.

Put Your Best Foot Forward

Optimize your space to create a positive and welcoming environment. Stay toward the front of the booth, and be ready to draw people in – they won’t always come to you first. Give them a quick elevator pitch about your company, but be prepared to listen to them: after all, you’re there to get a sense of their needs. Be sure to exchange contact information so you can follow up after the show.

Network After Hours

Your job at the trade show doesn’t end when exhibit hours do. The best way to build a relationship at a trade show is to meet up with people for dinner and drinks outside of the show.

Follow Up With Everyone You Meet

A handwritten note goes a long way. Be sure to follow up with each of your new contacts with a personal, handwritten note referencing the conversations you had, and let them know when they can expect to hear from you again.

Are you ready to rock your next trade show exhibit? We’d love to hear your ideas. Contact us today set up a consultation.

About Allison Jensen

Allison Jensen is the Marketing Coordinator for Compu-Mail and Dual Print & Mail. Allison is a millennial who loves all things direct mail. She is a graduate of the marketing program at Niagara University ('15) with a sales and marketing background in the construction and manufacturing world. Allison also has agency experience and is passionate about blogging and social media.
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