If you are looking to build your brand, the best place to start is with print. There are three aspects of print to consider: direct mail, commercial printing, and wide format and specialty imaging.
Here, we will outline each element’s unique strengths and abilities that can be applied to creating a strong and memorable brand presence.
Direct mail is a highly visual medium delivered directly into the hands of your customers. Here, you can create targeted messages that are tailored to the individual needs and desires of each of your customers. These messages can – and should – be delivered on a regular schedule to establish brand awareness and keep you top of mind. Direct mail is an important part of the marketing mix because it allows the customer or prospect to keep your information handy until they are ready to make a decision.
It is also important to have commercial print in your marketing mix for that same reason. Commercial printing covers a wide range of marketing collateral including brochures, catalogs, magazines, rack cards, folders, and more. These items, when branded with your logo and contact information, act as another great resource for the customer or prospect to easily access your information when they need it most.
Wide Format and Specialty Imaging
This covers everything from indoor and outdoor graphics to point-of-sale and digital die-cut displays that all build brand awareness and recognition in a highly visible and memorable way.
You can use wide format and specialty printing to display store hours, highlight sale items, brand items with company logos, showcase window menus, and much more. You can also use it for event promotion, tournament signage, and other announcements.
Related: How to Use Signage to Drive Sales
The Bottom Line
When you use print to build your brand, you will find that there is strong recall in terms of brand awareness and recognition. Print will help you create a strong and memorable brand presence.